Etihad news desk : Amy Boek’s appointment reflects Zartico’s commitment to continuous innovation and its dedication to empowering the leaders of the world’s places to build better communities.

Zartico welcomes an experienced leader to elevate the company’s innovative Marketing team. Amy Boek joins the team as Vice President of Marketing after nearly a decade at the Amelia Island Convention & Visitors Bureau (CVB).

“As Zartico expands our footprint in the destination and airport space, we need an industry veteran and proven leader to guide our growing narrative in more diversified and strategic channels,” said Zartico Chief Marketing Officer Ted Sullivan. “Amy Boek has continually demonstrated success in bringing creativity and innovative work out of her teams.”

“Her experience crafting award-winning campaigns and compelling storytelling for her community in Amelia Island is exactly what we need to amplify big and bold examples of how Zartico powers the possibilities of place,” Ted adds. “We can’t wait to see what she does with our brand in this time of rapid growth.”

As Vice President and Chief Marketing Officer at the Amelia Island CVB, Amy oversaw strategic marketing programs to promote the coastal Florida community as a world-class leisure and business destination. In her new role at Zartico, she will lead the team into the next evolution of telling the Zartico story through partnerships with industry associations, partner engagement opportunities, and creative content development.

“I’ve seen firsthand the value of using Zartico’s strategic planning tool to make meaningful strategic decisions for my community and communities across North America,” Amy said. “These are pioneering destination intelligence efforts where I can now apply my marketing and government experience to drive innovation and success in our industry. I welcome this new challenge and look forward to helping Zartico rise to the next level.

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