Etihad Airways has entered a partnership with Bollywood superstar Katrina Kaif as the new brand ambassador.

The airline said the collaboration ‘marks an important milestone’ as it strengthens its presence in the Indian market.

Kaif’s association with the airline will be unveiled through a series of videos to be showcased across Etihad and her social channels.

Kaif said: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline's commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey."

Amina Taher, vice president of brand, marketing and sponsorship at Etihad Airways, explains the significance of this collaboration: “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we're not only showcasing Etihad's offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”